The Web Experts Teaching The SEO Experts About Content

The search engine gurus are whining once again as rumor has it Google has another shake-up planned.

And, then of course, they are all still crying foul because Yahoo’s newest indexing strategy appears to be rewarding sites that…God forbid…actually focus on good content. Yes, I know, Yahoo is using the Inktomi search software and they could probably do things a little more sophisticated.

But…

The one thing that I don’t see enough SEO folks talking about is the fact that content rules, it always has, and it does now more than ever. Forget about filters, and algos, and stemming and blah, blah, blah…create good content and everybody wins.
The sites that practiced this strategy did very well in the last Google change and I for one have seen substantial evidence to support this “good content” theory in the revamped Yahoo. Anyone can get a #1 listing in Yahoo by simply creating a page that somebody searching for certain keywords would want to read…now there’s a novel thought.

Most of the whining is coming from the so-called SEO experts who had figured out how to trick the system. Like so many things if it is simple then anyone can figure it out and the then SEO people hiding behind the curtain don’t look so brillant any more.

I went to a seminar last October that featured a so-called SEO expert. The seminar was during what the loosers in the last Google “dance” call Florida. This guy was so freaked out he couldn’t even present any material that was of value to any of the attendees. I won’t name names but this guy is supposed to be tops in the field.

Nobody would buy it but I could create a one page SEO book that would be far more useful than 90% of what is out there. Stick to good content and you will sleep peacefully at night knowing that your search results are safe.

Wikipedia

Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS.

Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you.

But, let us say that you have a website that can be considered a resource in its field. If you see that Wikipedia does not have a page on a topic covered objectively by your website, you can create a Wikipedia page on that topic, link it to your website, and gain the SEO benefits of that link which, more than likely, won´t be removed.

Whats the Simplest Way for Me to Create a Compliant Wikipedia page?

For your first page, I recommend creating a page defining a term not already present in Wikipedia. Look at your website and determine objectively for which terms your site could qualify as a citable resource. Then, check Wikipedia to see whether a page has been created for those terms. If not, youre good to go.

Components That Need To Be Included in Your Page:
Page Categories. All Wikipedia pages must be placed in at least one relevant category. The easiest way to find categories for your article is to search for a page on a topic similar to yours, copy the category “code” and add it to your new page.


Total objectivity. Your page must be objective both in tone and in content. Any sales-y, promotional language will be removed.


Multiple Reference Sources. A short “dictionary-style” definition linking only to one website (yours) will not fly. First, Wikipedia explicitly states that they arent a dictionary. It´s OK to begin your page by defining your term, but that should be a jumping-off point for putting your definition in a much larger encyclopedia-like context. I would cite a minimum of 3-4 references for any newly created page.

Also, I´ve noticed a marked preference by many editors towards referencing your sources within the Wikipedia entry itself versus listing the references at the end of the article. An editor might see a reference tacked onto the end of an article as a spam attempt, where a reference linking to the source within the content itself can be more easily verified.


References to other Wikipedia pages. Within the text of your Wikipedia page, it is encouraged and expected for you to link to other pages within Wikipedia. For example, if the page you are creating has the term “Search Engine Optimization” in the text, you should place the term in double brackets [[Search Engine Optimization]] which will automatically create an intra-Wikipedia link to the Search Engine Optimization page. Following such a policy greatly benefits the Wikipedia Community.


People will edit your page…sometimes in ways you might object to. That´s how the Wikipedia community works. If your page has run afoul of one of Wikipedia´s rules, you are not likely to win a dispute. However, many changes are made due someone´s interpretation of Wikipedia policy and if you disagree with their change, the opportunity exists to discuss it with the other Wikipedian. If you can´t resolve the dispute, you can have it moderated by an administrator.
Now, what´s the best strategy to obtain and keep the Wikipedia link to your own website? Make sure your site comes across to a skeptical reviewer as both authoritative and objective. If your linked website contains promotional material or contextual advertising, the link will almost certainly be deleted. Commercial sites can be sources for Wikipedia articles…however, if you are linking to a commercial source, I would link to the “reference page” from which you are making the citation, and not the home page.

Every page I have created for Wikipedia resides in Googles top 15 for the targeted term (and as high as #1). If your website is linked from Wikipedia, you will receive not only targeted search traffic, but an uber-powerful super-authority link that will help your Search Engine Optimization efforts, especially with Google. You have to jump through a lot of hoops to get a Wikipedia link to your website, but the results are well worth it.

Multiple sites versus Parking Multiple Domains

We have been doing extensive studies on parking multiple websites on the same server versus creating absolutely different websites with similar content. The results are incredible and as I expected. The multiple websites on multiple servers has worked the best for us.

It's easy for us to recommend this strategy because we have lots of web experts here and they love to build websites, especially for the boss...

Good Post On Getting Ranked High On Yahoo

Even though I don't agree with the relevance of placing high on Yahoo and since this is an article that was written a while ago by some SEO guru I thought I would include it.

No Its not the Turkey hangover or the bookie knocking at my door because my NFL bets went south. It is an article I read and thought would help my readers who do want to place high on Google. The MANY emails from the last post. made me think some folks feel isolated :)

Well if Google doesn't take over the world like I anticipate than website owners will really want to thank this SEO guru:

OK lets get started. How does Yahoo return results? Well search results on Yahoo are determined by words that appear within these four areas: 1. Category | 2. Title | 3.Description | 4.URL.

These sites are then sorted by relevance using an automated algorithm.
I will now go through these four different factors and how to optimize you submittal for each one
First up category selection, many people don't realize this but when someone searches for a term(s) on Yahoo its algorithm searches through the category name also, for example visit www.yahoo.com and you will see the results for a search done on 'Internet marketing articles'. You will see under each listing that these words are highlighted if they are in the name of the category, the top listing has the most occurrences of these words between its title, description, URL and words in the category its in.

You should remember this when submitting to your category, when trying to establish what category you are going to submit to you should do a search for one or two of your keywords and see what categories come up. But which of these categories do you submit to?

When your add your website to Yahoo, submit to a very specific category.
Since most referrals to sites from Yahoo come from the search results and not from people visiting certain categories, it is wise and best (in most occasions) to submit to a very specific category with lots of keywords in the category name. To see this strategy in practice revisit the results page for 'Internet marketing articles' on Yahoo notice that the top ranked site is in a category with lots of keywords, these are: Internet, Business, Advertising and Web, these combined with various keywords in the title, description and URL combine to give this site a pretty good chance at ranking well on a few good keywords and phrases. Therefore category names are just like having more titles and descriptions. Note - if you are a regional operation try to pick a category with the name of your state or province in it. This will help you get targeted visitors from Yahoo.
I said in most occasions a little higher up the page, well here's why it's not the best policy in all occasions. Imagine if your business name or official website name began with an A or any other alphabetically high character and someone goes into a general high - level category and there you are listed in the top few, you could receive lots of traffic from your category listing like this.

Basically what I'm saying here is that if the title you are submitting (i.e.. Your official business or website name) is alphabetically very high. Then you'd want to compromise between a lower level very specific keyword rich category and an upper level more general category in the hope that you'd receive more visitors because you would be listed high on the page due to your alphabetically high title.

Personally I'd try to get into the most general category possible on all occasions and rely on the keywords in my title, URL, and description to get a good ranking in search results.

As for the title Yahoo insists that you use your official business or website name when applying to them, if you submit some keyword rich title they wont even look twice at your application. You should take this into account when choosing a domain name/official website name.

I did - AKA Marketing - 'A' is useful in getting listed high in general categories as discussed earlier, because AKA is an abbreviation I can 'get away' with having AKA all caps which again helps with the category strategy. Also it includes a good keyword - Marketing and they can't accuse me of applying to them with a keyword rich title, can they?

Check your website titles and make them short before your submit your website to Yahoo.
Yahoo favors short titles, this stems from the fact that the shorter the title is the less likely they will be to edit it. Which means less work for them. However if you follow the above guidelines and indeed Yahoo's own onsite guidelines chances are you wont get edited down.
The description part I think is the tricky part. The Web site description posted with your URL is a big factor in how your site will rank once it's listed in the directory.

You have to submit a description which has your main keywords in it, and make it sound very appealing to potential visitors at the same time, however you can't have anything that resembles hype and bragging, for example - number 1 site on the net for... The best on the web for . . . . .

Again Yahoo will either edit it to something that doesn't benefit you at all or just move on to the next application (most likely). If they do edit it you can bet your keywords won't appear in the final listing, for these reasons it is important to get it right first time.

The description should be concise and based on facts, most importantly it should include your most important keywords whenever possible. Do not exaggerate what is located on your site. Remember a real person reviews your site and in the end; your site will not get listed, simple as that.

The length of the description should be about 10 - 15 words. Note however on the Yahoo submittal form, they say 25 is the maximum, never go near this number, they are sure to edit it, a mess with your keywords. Refer to Yahoo's own words "Please be brief".

What other things do your need to know about Yahoo?
Sometimes people email me asking this question ''does my title and description that I submit to Yahoo have to be the same as the Meta description tag and title tag on my site''. Simple answer, NO!
We have already discussed most of the issues regarding domain name choice and Yahoo above, however there are others, most notable the whole 63 character thing, this allows for very long keyword rich domain names, if you decide to pursue this strategy, don't go mad and use up nearly all 63 characters because Yahoo reviewers wont like it, however do use long domain names to your advantage. Get ones with your main key phrase in it, and have these words separated by hyphens (-) because Yahoo's algorithm like hyphens it may give you a rankings boost. Also remember to try for alphabetically high domains, which are plausible and make sense. If you can that is.

Some experts question the merit of keyword rich domains as a way of gaining an advantage over other sites in Yahoo, however I have seen this strategy in action and it does give advantage, most of the time it's only a slight advantage but we're talking about Yahoo here, a small advantage can mean a lot more visitors. To see why I believe in keyword rich domains, go to Yahoo and enter in ''linking strategies''. WHAT SITE COMES UP! . That was a very good example wasn't it :-)

Other tips for Yahoo is to have an about us page on your main page - Yahoo likes to know who it's dealing with. On this page describe what you do honestly and also post the physical address of your business/building your website is run from.

Important information about submitting your url to Yahoo.
Don't under any circumstances Spam Yahoo, it they notice your submitting your site more than every 2 or 3 months they will just forget about you and more on.
Well that's it - I hope you enjoyed reading this Yahoo submitting tips articles as much as I enjoyed reading it. Good luck in your quest for Yahoo success.

Atlanta Web Experts - Incredible Results

We have been buzy bees over here at WebXperts.com so we have not had as much time as we would have liked to update our SEO blog. But just becuase we aren't posting - doesnt mean we are halting our plans to take over the world :)

The keyword that we are going to talk about in this post is - drumroll please - Atlanta Web Experts

This keyword had eluded us for some time. Now we own the page. Look at this screen shot!



You can see that our multiple tier family clust strategy has payed off!

If your interested in having our Web Experts help you please call us at 1-877-932-9778.

In the day and age of search engine optimization equals business leads - you can't afford not to take notice to how your website is placing.

Don't wait until your business is in dire straights. Search Engine Optimization is as critical as web design and website functionality now adays. Wth Google owning the free world you have to have a web development team that can not only assist you in website maintenance and development needs but that understands how all of these things impact SEO.

Visit some of these webstites if you get a sec. - http://www.atlantawebmaster.net/, and http://www.webxinc.com/